On March 31st, the City of Florence unveiled its new branding, "Florence - Full Life. Full Forward." at a press conference and ended the day with a community celebration with a street festival downtown.
City Manager Drew Griffin stated, "We feel the new branding is representative of Florence and look forward to sharing it with the community at the launch event. It is our hope to promote our community and future progress with a clear message developed through the new branding".
Read more about the City's new branding here